Final Essay Example | Topics and Well Written Essays - 1000 words - 8

Final - Essay Example Driven by the need to nurture my abilities and address my weaknesses I have focused on the resources addressed throughout this semester. Throughout the course, I have realized that I have what it takes to be a leader. This has been informed by various leadership tests I have taken and the reasonably high scores I have registered. However, lack of a guide and a model through which I can nurture the requisite skills has been a major challenge. All the same, I can now recognize a leadership theory that provides a rationale on what I need to work on to be a respectable and inspiring leader. This theory has also been critical in providing a means through which I can construct certain strategies that would provide a means of developing the attributes associated with the type of leader I envision. Authentic leadership theory is a contemporary leadership theory. It emerged in the late 1990s from a broad field of scientific inquiry that highlights positive organizational phenomena leading to enhanced human well-being (Marquis & Huston, 2009). The theory enforces that for one to be considered a leader he must be true to himself and his values and act accordingly. This explains why some scholars also refer to it as congruent theory this is because the leader must match his activities, deeds and actions with his values, beliefs and principles. There are five characteristics which differentiate an authentic leader with the other leaders. The first characteristic is purpose. An authentic leader understands clearly both his purpose and passion. This understanding is nurtured by an ongoing process of self reflection and self awareness. The second characteristic is values, an authentic leader has a clear link between purpose and passion as this is informed and sustained by a clear matc h with his beliefs and actions (Nichols, 2008). The other characteristic is heart an authentic leader looks after his own affairs and has a genuine concern for the

Principles of Management Essay Example | Topics and Well Written Essays - 2250 words

Principles of Management - Essay Example ASDA's values are to keep daily prices low, for which it also has a label for itself which is ASDA Smart Price. They boast that all the products under the ASDA Smart Price are the cheapest price available anywhere. Environment consists of the surroundings within which every organization operates. The world is going through tremendous changes, such changes whose impact is very far-reaching and powerful. And thus, organizations cannot operate in isolation. The environment has made them interdependent with other factors and dependent on other units within the environment. (Rayner, 2005) The external environment is that environment which is outside the boundaries of the organization. But nevertheless, it affects the organization through its activities and happenings. The external environment can be further sub divides into the general environment and the task environment. The general environment is that part which affects the organization indirectly. Whereas, the task environment is that part which affects the organizations workings and productivity in a direct way. The general environment has various dimensions, like that of international, technological, socio-cultural, economic, and legal-political. Various changes in these dimensions are highly likely to affect how the company operates. (Buchanan, 2007) When it comes to recession, a lot of changes have resulted in the above mentioned dimensions. In the international dimension, the financial crisis has hit the whole globe, thus leading to a shortage of funds all around the world. The technological dimension has not been affected much since it has become more of a necessity than a luxury and thus cutting down on technology has not been made much due to recession. The socio-cultural dimension has altered since people are now cutting down on luxury items, holiday trips and other extravaganzas of life that they used to enjoy. Simple living is the talk of the day. The economic dimension is in a very messy position since the financial crisis has strained the economies of almost every country in the world, especially the big giants. And lastly, the legal-political dimension has changed so as to inculcate the financial crisis. Tax laws have changed; labor unions are concerned about getting laid off. Thus, recession has affected almost every dimension of the general environment. (Watson, 2005) The task environment consists of the groups of people with whom the organization is interacting on a regular basis. This includes the customers, the competitors, the suppliers, as well as the labor market. A common mistake is to assume that the labor market is equivalent to the employees who are working at the organization. This is not so. The labor market consists of those people whom the organization can hire, they are the potential employees. Recession has also affected these groups of people. The customers are now choosier about what to buy and want the greatest value for their money. Employees have a fear of getting laid off by the company. And suppliers now have less bargaining power as compared to their clients since clients are cutting down on production

History of a Winery Research Paper Example | Topics and Well Written Essays - 1000 words

History of a Winery - Research Paper Example The high quality wine that is produced by the company is among the list of 150 top brands in Burgundy region. Some of the notable brands includes white Bourgogne Aligotà © , red Bourgogne Passe-Tout-Grains , Crà ©mant de Bourgogne, Crà ©mant de Bourgogne blanc de noirs, and AOC Bourgogne Pinot Noir among others. The company is known for its reputation of producing high quality wine and this has been successful due to the acquisitions of vineyards in 1980s up to 1990s (Fred, 2013). Maison Louis Jadot has more than 300 acres that belong to the family. This makes the company to yield high profit since the 300 acres belong to the family and thus the company management takes effective control of it. As a result, the company supplies large quantity of wine that is of high quality. The company management has been authorized to negotiate for the grape requirements with other growers with non binding agreements (Boehm, 1987). They sign agreements like willing seller willing buyer so as to strengthen the relationship between the company and the growers and finally they attain a collaborative partnership. The good terms of trade between the company and the growers of grapes makes the company to maintain the supply of grapes thus making it easy to attain a consistency in the production of its brands. Louis Jadot has specialized in wine making for almost 150 years and has been expanding to other wine making facilities and making contracts with growers to meet the demand of high quality wine. Louis Henry Denis Jadot is the man behind the Maison Louis Jadot, when he founded it in 1859 though the first vineyard was established in 1826 by Jadot family. The company is known for producing Burgundy wine in the market under the leadership of Jadot family. The family has its own vineyards. Because of large consumption of wine in the area, the company buys grapes from estates such as Domaines Lapalu, Medoc,

Principles of Management Essay Example | Topics and Well Written Essays - 2250 words

Principles of Management - Essay Example ASDA's values are to keep daily prices low, for which it also has a label for itself which is ASDA Smart Price. They boast that all the products under the ASDA Smart Price are the cheapest price available anywhere. Environment consists of the surroundings within which every organization operates. The world is going through tremendous changes, such changes whose impact is very far-reaching and powerful. And thus, organizations cannot operate in isolation. The environment has made them interdependent with other factors and dependent on other units within the environment. (Rayner, 2005) The external environment is that environment which is outside the boundaries of the organization. But nevertheless, it affects the organization through its activities and happenings. The external environment can be further sub divides into the general environment and the task environment. The general environment is that part which affects the organization indirectly. Whereas, the task environment is that part which affects the organizations workings and productivity in a direct way. The general environment has various dimensions, like that of international, technological, socio-cultural, economic, and legal-political. Various changes in these dimensions are highly likely to affect how the company operates. (Buchanan, 2007) When it comes to recession, a lot of changes have resulted in the above mentioned dimensions. In the international dimension, the financial crisis has hit the whole globe, thus leading to a shortage of funds all around the world. The technological dimension has not been affected much since it has become more of a necessity than a luxury and thus cutting down on technology has not been made much due to recession. The socio-cultural dimension has altered since people are now cutting down on luxury items, holiday trips and other extravaganzas of life that they used to enjoy. Simple living is the talk of the day. The economic dimension is in a very messy position since the financial crisis has strained the economies of almost every country in the world, especially the big giants. And lastly, the legal-political dimension has changed so as to inculcate the financial crisis. Tax laws have changed; labor unions are concerned about getting laid off. Thus, recession has affected almost every dimension of the general environment. (Watson, 2005) The task environment consists of the groups of people with whom the organization is interacting on a regular basis. This includes the customers, the competitors, the suppliers, as well as the labor market. A common mistake is to assume that the labor market is equivalent to the employees who are working at the organization. This is not so. The labor market consists of those people whom the organization can hire, they are the potential employees. Recession has also affected these groups of people. The customers are now choosier about what to buy and want the greatest value for their money. Employees have a fear of getting laid off by the company. And suppliers now have less bargaining power as compared to their clients since clients are cutting down on production

BUS 187 Project Essay Example | Topics and Well Written Essays - 1000 words

BUS 187 Project - Essay Example Hofstede also emphasized on the understanding of people’s behavior and thus their previous, present and future behavior can be predicted (Hofstede, 150). In this regard, five dimensions of culture have been identified: uncertainty avoidance, power distance, and masculinity versus femininity, individualism versus collectivism and long term versus short term orientation. France exhibit; 15-16 power distance, 10-11 individualism, 35-36 masculinity and 10-15 and uncertainty avoidance (Hofstede, 180). Individualism and collectivism have been cited as the most important aspects in which societies differ. According to Patwardhan (249), the understanding of the difference between individualistic and collectivist society is crucial in understanding consumer behavior (Patwardhan, 249). France with individualism versus collectivism index of 10th and 11th shows that it is highly individualistic. This shows that both countries are not compatible with direct selling as a strategy. Since France is highly individualistic, the ties between individuals are loose thus actions are rarely taken in a collective manner and everyone is expected to bother much about his or her immediate families (Patwardhan, 250). In this respect, the interest of French society does not prevail over the interest of individual members of the society. This is a very key factor L’OREA L Company in designing the brands and their respective marketing, promotional and advertisement campaigns. Unlike collectivism, the French think of themselves as â€Å"I† and do not act collectively or draw their identity from the society. This analysis therefore presents the consumer behavior of France which must be considered in marketing. France as an individualistic society does not promote direct selling as a mode of promotion of products. However, advertisement is likely to perform very well in

Sociology Research Essay Example for Free

Sociology Research Essay Sexism is also known as  gender discrimination  or  sex discrimination, is defined as prejudice or discrimination based on sex; or behavior, conditions, or attitudes that foster stereotypes of social roles based on sex. Sexism is a form of discrimination or devaluation based on a persons sex, with such attitudes being based on beliefs in traditional stereotypes of gender roles. The term  sexism  is most often used in relation to discrimination against women, in the context of patriarchy. Sexism involves hatred of or prejudice towards a gender as a whole or the application of gender stereotypes. Sexism is often associated with gender-supremacy arguments. Gender stereotypes A 1952 magazine feature stereotyping women drivers. Gender stereotypes are widely held beliefs about the characteristics and behavior of women and men. Gender stereotypes are not only descriptive, but also prescriptive beliefs about how men and women should be and behave. Members of either sex who deviate from prescriptive gender stereotypes are punished; assertive women, for example, are called bitches whereas men who lack physical strength are seen as wimps. Empirical studies have found widely shared cultural beliefs that men are more socially valued and more competent than women at most things, as well as specific assumptions that men are better at some particular tasks (e. g. , mechanical tasks) while women are better at others (e. g. , nurturing tasks). For example,  Fiske  and colleagues surveyed nine diverse samples, from different regions of the United States, and found that members of these samples, regardless of age, consistently rated the category men higher than the category women on a multidimensional scale of competence. Gender stereotypes can facilitate and impede intellectual performance. For instance,  stereotype threat  can lower womens performance on mathematics tests due to the stereotype that women have inferior quantitative skills compared with men. Stereotypes can also affect the assessments people make of their own competence. Studies found that specific stereotypes (e. g. , women have lower mathematical ability) affect women’s and men’s perceptions of their abilities (e. g. , in math and science) such that men assess their own task ability higher than women performing at the same level. These biased self-assessments have far-reaching effects because they can shape men and women’s educational and career decisions. Gender stereotypes are sometimes applied at an early age. Various interventions were reviewed including the use of fiction in challenging gender stereotypes. For example, in a study by A. Wing, children were read  Bills New Frock  by  Anne Fine. The content of the book was discussed with them. Children were able to articulate, and reflect on, their stereotypical constructions of gender and those in the world at large. There was evidence of children considering the different treatment that boys and girls receive, and of classroom discussion enabling stereotypes to be challenged. Sexist and gender-neutral language Research has found that the use of  he  as a generic pronoun evokes a disproportionate number of male images and excludes thoughts of women in non gender-specific instances. Results also suggest that while the plural  they  functions as a generic pronoun for both males and females, males may comprehend  he/she  in a manner similar to  he, as  he  usually is placed before the dash and  she  after. This is usually done because the word  she  already contains the word  he  so it is positioned after the dash. It also has nothing to do with stereotypical gender roles. Nearing the end of the 20th century, there is a rise in gender-neutral language in western worlds, which is often attributed to the rise of  feminism. Gender-neutral language  is the avoidance of  gender-specific job titles, non parallel usage, and other usage that is considered by some to be sexist. Supporters claim that having gender–specific titles and gender–specific pronouns either implies a systemic bias to exclude individuals based on their gender or else as unnecessary in most cases as race-specific pronouns, religion-specific pronouns, or persons-height-specific pronouns. Some of those who support gender-specific pronouns assert that promoting gender-neutral language is a kind of semantics injection itself. Anthropological linguistics and gender-specific language Unlike the  Indo-European languages  in the west, for many other  languages  around the world,  gender-specific pronouns  are a recent phenomenon that occurred around the early 20th century. As a result of  colonialism, cultural revolution occurred in many parts of the world with attempts to modernize and westernize by adding gender-specific pronouns and animate-inanimate pronouns to local languages. This resulted in the situation of what was  gender-neutral pronouns  a century ago suddenly becoming gender–specific. (See for example  Gender-neutrality in languages without grammatical gender: Turkish. ) Gender-specific pejorative terms Gender–specific pejorative terms intimidate or harm another person because of their gender. Sexism can be expressed in a pseudo–subtle manner through the attachment of terms which have negative gender oriented implications  such as through  condescension. Many examples include swear words. A mildly vulgar example is the uninformative attribution of the term hag for a woman or fairy for a man. Although hag and fairy both have non-sexist interpretations, when they are used in the context of a gender–specific pejorative term these words become representations of sexist attitudes. The relationship between rape and misogyny Research into the factors which motivate perpetrators of  rape  against a specific gender, for example, women, frequently reveals patterns of hatred of said gender and pleasure in inflicting psychological and/or physical trauma, rather than sexual interest. Researchers have argued that rape is not the result of pathological individuals, but rather systems of male dominance, cultural practices and beliefs that objectify and degrade women. Mary Odem, Jody Clay-Warner and Susan Brownwiller consider sexist attitudes to be propagated by a series of myths about rape and rapists. They state that contrary to those myths, rapists often plan a rape before they choose a victim and that acquaintance rape  is the most common form of rape rather than assault by a stranger. Odem also states that these rape myths propagate sexist attitudes about men by perpetuating the thought that men cannot control their sexuality. In response to  acquaintance rape, the Men Can Stop Rape movement has been implemented. The US military has started a similar movement with the tagline My strength is for defending. Occupational sexism Occupational sexism refers to any  discriminatory  practices, statements, actions, etc. based on a persons  sex  that are present or occur in a place of  employment. One form of occupational sexism is  wage discrimination. In 2008, the  Organization for Economic Cooperation and Development  (OECD) found that while female employment rates have expanded considerably and the gender employment and wage gaps have narrowed virtually everywhere, on average, women still have 20% less of a chance to have a job and are paid 17% less than men. Moreover, the report stated: [In] many countries, labor market  discrimination  Ã¢â‚¬â€œ i. e. the unequal treatment of equally productive individuals only because they belong to a specific group – is still a crucial factor inflating disparities in employment and the quality of job opportunities [ ] Evidence presented in this edition of the  Employment Outlook  suggests that about 8% of the variation in gender employment gaps and 30% of the variation in gender wage gaps across OECD countries can be explained by discriminatory practices in the labour market. The report also found that despite the fact that almost all OECD countries, including the U. S. have established anti-discrimination laws, these laws are difficult to enforce. Gender stereotypes Gender roles  (or sex roles) are attitudes and activities that a society links to each sex. A culture that defines males as ambitious and competitive encourages them to seek out positions of leadership and play team sports. To the extent that females are defined as deferential and emotional, they are expected to be supportive helpers and quick to show their feelings. According to the  OECD, womens labor market behavior is influenced by learned cultural and social values that may be thought to discriminate against women (and sometimes against men) by stereotyping certain work and life styles as male or female. Further, the OECD argues that womens educational choices may be dictated, at least in part, by their expectations that [certain] types of employment opportunities are not available to them, as well as by gender stereotypes that are prevalent in society. There is a long record of women being excluded from participation in many professions. Often, women have gained entry into a previously male profession only to be faced with additional obstacles. Elizabeth Blackwell, the first woman to receive an M. D. in the  United States  and  Myra Bradwell, the first female lawyer in the state of  Illinois, illustrate the prevalence of women being excluded from certain professions and the changing culture. Professional discrimination continues today according to studies done by  Cornell University  and others. Some have hypothesized that gender bias has been influencing which scientific research gets published. This hypothesis coincides with a test conducted at the  University of Toronto  led by Amber Budden. The study showed that, in the journal  Behavioral Ecology, after implementation of double-blind review in which both the author and reviewer identity is concealed, there was an increase of 7. 9% in the number of papers authored by women. This was more than three times the increase of female ecology graduate students in the United States. In addition, women frequently earn significantly lower wages than their male counterparts who perform the same job. In the U. S. , for example, women earn an average of 23. 5% less than men. In 1833, women working in factories earned only one-quarter of mens wages, and in 2007, womens median annual paychecks reflected only $0. 78 for every $1. 00 earned by men. A study showed women comprised 87% of workers in the child care industry and 86% of the health aide industry. Some experts believe that parents play an important role in the creation of values and perceptions of their children. The fact that many girls are asked to help their mothers do housework, while many boys do technical tasks with their fathers, seems to influence their behavior and can sometimes discourage girls from performing such tasks. Girls will then think that each gender should have a specific role and behavior. A 2009 study found that being overweight harms womens career advancement but presents no barrier for men. Overweight  or  obese  women were significantly under-represented among company bosses, whereas a significant proportion of male executives were overweight or obese. The author of the study stated that the results suggest that the glass ceiling effect on womens advancement may reflect not only general negative stereotypes about the competencies of women, but also weight bias that results in the application of stricter appearance standards to women. Overweight women are evaluated more negatively than overweight men. There is a tendency to hold women to harsher weight standards. At other times, there are accusations that some traditionally female professions have been or are being eliminated by its roles being subsumed by a male dominated profession. The assumption of baby delivery roles by doctors with the subsequent decline of  midwifery  is sometimes claimed to be an example. Wage gap [pic] Euro stat  found a persisting gender pay gap of 17. 5% on average in the 27  EU Member States  in 2008. Similarly, the OECD  found that female full-time employees earned 17% less than their male counterparts across OECD countries in 2009. In the U. S. , the female-to-male earnings ratio was 0. 77 in 2009, meaning that, in 2009, female full-time, year round (FTYR) workers earned 77% as much as male FYTR workers. Womens earnings relative to mens fell from 1960 to 1980 (from 60. 7 percent to 60. 2%) and then rose rapidly from 1980 to 1990 (from 60. 2% to 71. 6%), and less rapidly from 1990 to 2000 (from 71. 6% to 73. 7%) and from 2000 to 2009 (from 73. 7% to 77. 0%). At the time when the first  Equal Pay Act  was passed in 1963, female full-time workers earned 58. 9% as much as male full-time workers. The gender pay gap has been attributed to differences in personal and workplace characteristics between women and men (education, hours worked, occupation etc. as well as direct and indirect discrimination in the labor market (gender stereotypes, customer and employer bias, etc. ). Studies always find that some portion of the gender pay gap remains unexplained even after controlling factors that are assumed to influence earnings. The unexplained portion of the wage gap is attributed to gender discrimination. The estimates for the discriminatory component of the gender pay gap vary widely. The OECD estimated that approximately 30% of the gender pay gaps across OECD countries is due to discrimination. Australian research shows that discrimination accounts for approximately 60% of the wage differentials between women and men. Studies examining the gender pay gap in the United States  show that large parts of the wage differential remain unexplained even after controlling for factors that affect pay. One study examined college graduates and found that the portion of the pay gap that remains unexplained after all other factors are taken into account is 5% one year after graduating college and 12% 10 years after graduation. Research done at  Cornell University  and elsewhere indicates that mothers are less likely to get hired than equally qualified fathers and, if hired, would be paid a lower salary than male applicants with children. The  OECD  found that a significant impact of children on women’s pay is generally found in the United Kingdom and the United States. ]  Fathers, on the other hand, earn  $7,500 more on average that than men without children. Glass ceiling The term glass ceiling is used to describe a perceived barrier to advancement based on discrimination, particularly gender discrimination. In academic achievement, great improvements have been made. However, as of 1995 in the United States, women received about half of all Masters degrees, but 95 to 97% of the senior managers of Fortune 1000 Industrial and Fortune 500 companies were male and in the Fortune 2000 Industrial and service companies, only 5% of senior managers were women. The  United Nations  asserts progress in bringing women into leadership and decision making positions around the world remains far too slow. Objectification Some argue that  sexual objectification  is a form of sexism. Some countries, such as  Norway  and  Denmark, have laws against sexual objectification in advertising. Nudity itself is not banned, and nude people can be used to advertise a product, but only if they are relevant to what is being advertised. Sol Olving, head of Norways Kreativt Forum, an association of the countrys top advertising agencies, explained, You could have a naked person advertising shower gel or a cream, but not a woman in a bikini draped across a car. Sexism in the Workplace Sexism in education is clearly associated with sexism in the workplace. When women are expected to â€Å"stay in the home,† they are unable to access the necessary educational resources to compete with men in the job market. If by chance they are able to secure a position, women may be less prepared educationally for the task, and thus draw lower wages. In recent decades more women have entered the United States workforce. After WWII (from about 1947), about 30 percent of women were employed outside the home; today, at the start of the 21st century, the figure is well over 50 percent. (Some estimates approach 75 percent if â€Å"part-time† jobs are included. Yet women are far from treated equally on the job. Typically, they hold lower-paying, lower-status jobs than men. In fact, women may account for only 25 percent of the upper-level managers in large corporations. And although half of the employees in the largest, most prestigious firms around the United States may be women, perhaps as few as 5 percent or less actually hold senior positio ns. In general, women are under-represented in the higher-status, higher-paying occupations, such as university teaching, law, engineering, and medicine. In contrast, women are over-represented in the lower-paying occupations, such as public-school teaching, nursing, and secretarial work. In stereotypical female jobs, referred to as  womens ghettos, women are subordinate to the positions of men. For example, executives supervise secretaries who are likely to be women, and lawyers supervise paralegals, who are also likely to be women. Women in the same jobs as men usually earn less, even though these women may have the same or better training, education, and skills. As a general statistic, women make only 60 percent or less than men in comparable positions. Why this disparity? Sociologists speculate that, in some cases, the fact that women often must take time off to have and raise children interrupts their career path. As much as Americans may hate to admit it, women in the United States still bear the primary responsibilities of child-rearing. Conflicting demands may partly explain why married women with children are more likely to leave their jobs than are childless and single women.

Trends in the tourist sector: Georgia

Trends in the tourist sector: Georgia Tourism Paths of the Black Sea Region Research and analyze of main trends of Tourism Sectors in Georgia (Part I) Abstract The study ,, Research and analyze of main trends of Tourism Sectors in Georgia† consists of two parts, in the presented article we will propose the first part of the research which had been conducted in the frames of the project â€Å"Tourism Paths of the Black Sea Region† implemented by ICCT and funded by the European Union in the BSR. The survey results will help the countries’ surrounding the Black Sea to see the strong and weak sides in terms of tourism development, enabling them to make better planning in future. The study covered the following issues: to determine local and foreign tourists preferences while traveling in Georgia, tourists’ travel motivations, main impact and influencing factors on tourists’ decision how they got the information about Georgia. Key Words: Tourism trends, tourism sectors – research and statistics Target Groups: Foreign and local tourists; Tourist Information Centres; Research design and methodology The study was carried out in target cities and municipalities covering 12 administrative units : Ambrolauri, Tbilisi, Rustavi, Tbilisi, Gori, Kvareli, Batumi, Poti, Mestia, Mtskheta, Telavi, Kutaisi. About 150 respondents were questioned. Foreign and local tourists’ survey results During the researches the following amount of the respondents participated among which 92% were foreign tourists, and 8%- the Georgian tourists . 82% of foreign tourists visited Georgia for the first time, while 18% traveled for the second time. The absolute majority of tourists who arrived in Georgia was looking for the possibilities of recreation, cultural tourism, tourism activities and mountain walking: Among the tourists were those whose aim was to have a holiday and those who showed their interest in sightseeing, attending cultural events and tasting traditional Georgian cuisine and wine. About 63% of the survey participants received the tourist information via the internet. Also the high rate went on recommendations provided by friends and relatives, resulting in a total of 44% . The role of travel agencies in the development of national tourism should be noted, which attracted 31% of total travelers: Most of the tourists prefer traveling together with the partners or friends. Respondents’ experience concerning this issue was as followed: Tourists start planning to travel much earlier before they decide to travel. It should be noted that 43% of tourists arrange their travel schedule 1-3 months before the trip, 32% -1 month before, while 26% more than 3 months in advance. Among those who plan to travel more than 3 months in advance are the families who belong to the consumer segment: The majority of tourists visiting Georgia apply to the low-cost airlines, but for local transportation they prefer a rented car, which is probably determined by a low development level of public transportation : The main stream of tourists visiting Georgia for periods was ranging from 3 to 14 days. In particular, the average duration of the visit periods was distributed as followed: During the general assessment the majority of the tourists highly estimated the conditions of the tourist sites; 86% said that the quality level of service was excellent. Only 2% complained on the service quality, while 12% refrained from answering. The impressions of the traveling were of high assessment: The tourists assessment displayed strong and weak features of the typical tourist places. In particular, the environmental contamination was detected: Ultimately, traveling along Georgia, the majority of respondents positively estimates their trip. 83% of travelers said they were satisfied with the decision to travel in Georgia . 68% of respondents believed that the experience of traveling in Georgia had exceeded all their expectations. Only 26% had a reason to express dissatisfaction, mainly due to the pollution of the environment or the low quality of service. In order to create the travel motivations of tourists, especially for the second visit, it is not enough just to possess the rich cultural, historical and natural heritage resources. There are additional factors that affect the degree of tourist’s satisfaction. During the survey/study the following priorities were determined: In Modern marketing the most effective advertising was considered to be the recommendations. The best way to determine a real impression of customers was to determine whether they recommended this product to their acquaintances. Providing from these factors, the percentage of spreading positive information among the respondents who had the second visits was very high: Tourist Information Centers in Georgia are in the development process. They can be found/are available only in the active tourist regions and cities . One of the research directions of their work was to define efficiency and quality of service . 90% of respondents said that they were satisfied with the services provided by the Information Centers: The average travel time and expenses in Georgia are different. It depended on the users age, employment status, sex and other variables. According to the overall data, the average expenditure per tourist has the rate of 1,023 EUR. Among the most low budget segment of the tourist market are students and the high budget tourist are middle-aged employed women / men. In accordance with the nationalities, most of the money spent in Georgia falls on Russian, Ukrainian and Western European tourists. The different needs of the average expenditure was as followed (amounts are in euro currency): 72% of visitors said that they did not exceed the costs incurred while traveling to Georgia by the specified amount. 20% of the guests said that the cost was much less than planned. The proportion of consumer respondents who said that the costs exceeded expectations were the students . Overall, tourism expenditure assessment is as follows: In relation to travel costs 70% said that the service was worth the fee/expenses. 64% of respondents believe that in Georgia prices are reasonable for accommodation and food service . 70% think that the prices of additional services, excursions, spa services, entertainment and other facilities are absolutely acceptable. The average age of the surveyed tourists was 37 years old, including the youngest- 19 years old, while the oldest is 65 years old . Among the respondents 44% were women and 56% men. The distribution of tourists interviewed by country of origin are as follows: Research Results of Tourist Information Centres One of the aims of the research was to share the experience and level of development of tourism in urban and regional information centers throughout the region in order to establish better tourists’ characteristics. As a result of the information obtained, it was possible to compile a profile of the typical tourist, taking advantage of the determination and identification of areas for development. The information centers were visited by 67% of foreign tourists and 33% of Georgian tourists. Among studied 12 administrative units only one region noted that there was provided a staff training sessions and communicative course of English.In other 11 regions negative answers were received about the trainings sessions in the regions that pointed to the lack of the work done in this direction. Urban and regional information centers occasionally cooperate with local public agencies and private companies involved in the tourism sector. However, a lot of work should be done, because it will encourage the rapid development of tourism at the local level: 92% of Tourist Information Centers stated that they are still working on statistical data collection. See below the tourist characteristics of the regions which were based on the data received from the Tourist Informational Centers after they had filled the questionnaires. Characteristics of tourists by region: Ambrolauri Tourist profile:Mountain Resort. The regions most active tourists:Georgian, Polish, Ukrainian, French and Israelis tourists. Consumers age:20 to 60 years. The Consumers goal: Vacation 82%, Cultural Tourism 45%, Ecotourism 20%. Interests:83% of visitors interested in cultural and natural monuments. The type of consumer:67% of tourists in the region were vacationers with families Duration of stay:42% of visitors stayed at an average of 10 days The popular means of transport:Due to the lack of transport and poor roads, 50% use a rented car, while 43% use the private cars, and a small portion of the bus. Akhaltsikhe Tourist profile:The region is rich of Historical monuments The regions most active tourists:Polish, Russian, Ukrainian and German tourists. Consumers age:20 to 50 years. The Consumers goal:In this region 68% of the visitors were oriented to the recreation and cultural tours and 31% tourists were wishing to visit relatives and friends. Interests:80% of visitors were interested in the historical and cultural monuments. The type of consumer:89% of tourists in the region, are traveling with a partner Duration of stay:52% of visitors stayed at an average of 7 days The popular means of transport:This region is easily accessible and has comfortable transport facilities. 62% of visitors used a bus / mini-bus to arrive, while 32% used train. Bolnisi Tourist profile:Historical and multi-ethnic region The regions most active tourists:Russian, Ukrainian, Azerbaijani and German tourists. Consumers age:20 to 35 years. The Consumers goal:45% of visitors to the region were cultural recreation-oriented and 40% of tourists were wishing to visit relatives. Interests: 98% of visitors were interested to view the historical sites The type of consumer:45% of tourists visited the region with a partner, while 35% of tourists were traveling with their families. Duration of stay:42% of visitors stayed at an average of 7 days The popular means of transport:Transport facilities are readily available in the region. 58% of visitors to the bus / mini bus travels, while 25% of the rented car. Borjomi Tourist profile:Healing / health resort. The regions most active tourists:Georgian, Ukrainian, Russian, Azeri and Kazakh tourists. Consumers age:25-75years The Consumers goal:The goal of the journey is to restore the health 65%, Ecotourism 20%, entertainment 5%. Interests:Nature monuments, local healing tasting water and rafting. The type of consumer:The consumer segment of families with children is 85% and the elderly couples 10%. Duration of stay:25% of visitors stayed at an average of 7 days, and 65% stayed for 8–14 days. The popular means of transport:The public transport facilities connecting the region is well developed.Most of the tourists travel by minibus 55% and 20% by train Gori Tourist profile::The Historical region The regions most active tourists:Russian, American, German and Polish tourists. Consumers age:23-65 years The Consumers goal:Cultural tourism 65%, visit to friends and relatives 25%. Interests:View historical and cultural sites 65%. The type of consumer:Single traveler 30%, middle-aged and older couples 55%. Duration of stay:about 7 days The popular means of transport:The public transport facilities connecting the region is well developed. The populartransport is a minibus 45%, rented cars 34%. Kvareli Tourist profile:The Historical region, Wine-producing region. The regions most active tourists:Georgian, Russian, American and German tourists. Consumers age:21–54 years The Consumers goal:Vacation 30%, cultural recreation-35% and Entertainment 32%. Interests:The local cuisine and wine tasting 45%, cultural sites 30%. The type of consumer:Single travelers 45%, young and middle-aged couples 40% Duration of stay:7–days – 45%, 8–14 days-30%. The popular means of transport:Rented cars 35%, own cars 32% and minibus 30%. Tbilisi Tourist profile:The capital, administrative and cultural center. The regions most active tourists:Polish, Jewish, Ukrainian, Russian, German tourists. Consumers age:21–75years The Consumers goal:Entertainment 43% , businesses tours 35% and visit of relatives / friends 34%. Interests:Cultural sites 45% taking part in events 48% of business meetings 35%. The type of consumer:Single travelers 30%, of of families 33% and of couples 37%. Duration of stay:7 days – 40%, 7–14 days – 36%. The popular means of transport:The plane 65%, own cars 25% and the train 10%. Telavi Tourist profile:The Historical region, Wine-producing region. The regions most active tourists:Czech, Polish, Belgian, Israeli tourists. Consumers age:30–50years The Consumers goal:Cultural Tourism 45%, and visit of relatives 24%. Interests:Cultural sites 67%, the local cuisine and wine tasting 63%. The type of consumer:Middle-aged couples 47%, the families 52%. Duration of stay: