Wednesday, October 2, 2019
I Beat the Odds :: Personal Narrative Writing
I Beat the Odds Often times I ask myself if the education that I have received was ever worthwhile. I have always received a public-school education. As a matter of fact, I went to a junior high school and high school which was close to the university I am currently attending: the University of Southern California (USC). Growing up, the University of Southern California seemed like an impossible dream. The education I received was insufficient to prepare me for the standardized tests given to high school students across the nation. Preparation for higher education is deficient; mandatory information about college is not given to students. However, receiving an inferior education from a public school strengthened my character and enhanced my perseverance to do great things. My passion and determination brought me to the realization that I can accomplish anything. I was fortunate to grow up in an environment where education was upheld a great value. I understood that the only key to success was to go through the narrow gate that people rarely are willing to enter because they do not take advantage of its offer. Attending the University of Southern California gave me the opportunity to mentor under privileged students about education through an on-campus program called the Joint Educational Program (JEP). I believe education is interlinked with educating others, not solely on subjects such as science, math, or English, but by passing on the information of the prominence of education. I feel compelled to pass down the torch to the unfortunate who do not comprehend the ability that one will gain after receiving education. The atmosphere of my university is not at all the way I expected it to be while I was in high school. At USC, the education is fantastic! I have never learned so many things in such a short period of time. I probably learned more things in one semester than most of my years in high school. I am in the pre-medical field. The classes that the university is making me take are overwhelming. I had doubts of my capability to continue with the field, but when I compare myself with my classmates I feel that I study more than they do, and am retaining a lot more information than they are, because they have already learned
Tuesday, October 1, 2019
A New Approach to Stadium Experience: the Dynamics of the Sensoryscape, Social Interaction, and Sense of Home Essay
Abtract The purpose of this study was to develop a reliable, valid instrument of the sensory experiences of sport attendees. It identified 22-items to represent five dimensions of the sensoryscape; they are sight, smell, sound, taste and touch. The authors used CFA ( confirmatory factor analysis) and SEM ( Structural Equation Model ) to confirm the reliable of Sensoryscape. The sensoryscape, social interaction, and sense of home each had a positive, direct impact on fansââ¬â¢ satisfaction for both major (N = 259) and minor {N= 218) league venues; and they also had correlation among each other. Satisfaction with the stadium experience had a positive and direct impact on intention to revisit. Implications for sport marketing practice and future research are discussed. 1.0 Introduction The importance of the experience economy has been widely recognized in consumer research. According to Holbrook & Hirschman (1982), experiences have always been at the heart of the entertainment business including in sporting events. When fans have good experiences in the facility, there is greater inducement to their repeat attendance Many studies have begun to pay close attention to consumersââ¬â¢ experiences via their five senses: sight, sound, touch, smell and taste (Gobà ©, 2001, et al). A higher quality or more powerful sensory experience has been shown to influence the extent of the purchase and, when positive, result in a higher level of customer loyalty. Anderson and Sullivan (1993), consumer satisfaction is one of the most important predictors of consumer retention. Traditionally, product or service quality is one of the most powerful determinants of customer satisfaction and behavioral, however, more recent work has focused on sustaining the brand and customer experien ce. On the other hand, sport marketing researchers have primarily focused on two types of antecedents that lead to customer satisfaction and behavioral intention: * Core product * Customer service According to Westerbeek and Shilbury (1999), in the professional sports industry, a stadium is an important venue in which sport consumers directly consume and experience sports, and social interaction is a key element that affects spectatorsââ¬â¢ stadium experience. Sigmon et al, 2002, researched that fans also report experiencing a feeling of home in their home stadium, to some fans, a professional teamââ¬â¢s stadium is not just a facility; it is their psychology home. The purpose of this study is to provide a more complete understanding of the sensual, social, and psychological aspects of the sport consumption experience within the stadium. Specifically, the purpose of this research is to develop a reliable, valid scale of the sensoryscape. 2.0 Theoretical Background and Hypotheses 2.1 Sensory Experience Consumersââ¬â¢ sensory experiences play an important role in their perceptions of the value companies provide; however, the sensory experience alone may not guarantee that consumers remember the experience A stadium can be considered a ââ¬Å"sensoryscapeââ¬Å" which provides a memorable experience by appealing to all five senses. Gaffney and Bale (2004) suggested five sensual factors that affect stadium experiences: sight, sound, touch, smell, taste. Gaffney and Bale (2004) suggested five sensual factors that affect stadium experiences. It is likely that more positive experiences of the sensoryscape lead to higher levels of satisfaction with the stadium experience. Based on the literature we suggest the following hypothesis: H1: More positive experiences of the sensoryscape will lead to higher levels of satisfaction with the stadium experience. 2.2 Social Interaction The effect of social interaction on stadium satisfaction may be more direct and salient. Further, there is some evidence that social interaction can stimulate communisis, but this effect has been shown only in the case of mega-events. It is not clear whether social interaction can and does evince the same experience at smaller, more regularly occurring events. Recognizing the lack of knowledge regarding the effect of social interaction, the following hypothesis is proposed: H2: Social interaction will have a positive and direct impact on stadium experience satisfaction. 2.3 Sense of Home According to Crawford (2004), professional sport teams have a significant link to the specific place where they are located. Further, at the societal level, the sport venue becomes an ââ¬Å"emblem of localityâ⬠that represents a town and its residents Therefore, it is reasonable to assume that when fanââ¬â¢s experience their teamââ¬â¢s stadium as home, their overall stadium satisfaction with the venue will increase. H3: A sense of home will have a positive and direct impact on stadium experience satisfaction. 2.4 Relationship Among Sensoryscape, Social Interaction, and Sense of Home Research clearly suggests that the sensoryscape, social interaction, and sense of home should each affect fanââ¬â¢s satisfaction with the stadium; however, There are grounds for expecting the three factors to be related with one another. It is reasonable to expect that the sensory scape may contribute to spectatorsââ¬â¢ experience of the stadium as home. On the other hand, those who seek to feel a sense of home are more likely to be receptive to the sensory scape. H4: Sensoryscape, social interaction, and sense of home will be correlated with one another. 2.5 Stadium Satisfaction and Repeat Attendance. Anderson & Sullivan (1993) and Oliver (1980), consumer satisfaction bas been the subject of much attention in the context of spectator sports, because of its influence on consumersââ¬â¢ behavioral intentions and customer retention. Satisfied consumers tend to report stronger repurchase intentions, and are more likely to recommend the products or services purchased to others This study focuses on consumersââ¬â¢ stadium experience satisfaction rather than their game satisfaction. Stadium satisfaction will be defined as a sport consumerââ¬â¢s overall evaluation and associated emotions based on all experiences within the stadium. H5: Stadium experience satisfaction will have a positive and direct impact on future intention to revisit. 3.0 Methodology Minor context: Data were collected in person for the minor league context, the sampling for the Round Rock Express. A total of 218 completed. Males were 59%, age from 11 to 85 years (M = 40.7). Most respondents were White (71%) followed by Hispanic (16%). Major context: Data for the Houston Astros were collected via an online survey.A total of 259 completed responses were obtained for the study. Males were 64%, and age ranged from 15 to 77 years (M= 34.6). most respondents were White (67%) followed by Hispanic (21%). 3.1 Measurement Spectators rated each item on a 7-point Likert scale ranging from 1 (strongly disagree) to 7 (strongly agree). The questionnaire for the scale validation study included five measures: the sensoryscape, social interaction, sense of home, consumer satisfaction at the stadium, and repeat attendance. Total items are 33. 3.2 Data Analysis Structural equation models (SEM) using AMOS were conducted separately for each context (i.e., major league and minor league) to test the hypothesized relationships among the sensoryscape, social interaction, sense of home, stadium experience satisfaction, and intention to revisit in both major and minor league settings. 4.0 Result 4.1 Major League Context The structural model indicated that the sensoryscape, social interaction, and sense of home explained 71.1% of the variance in satisfaction with the Houston Astrosââ¬â¢ stadium, and that these four factors predicted 45.1% of the variance in spectatorsââ¬â¢ intention to retum to the stadium. Correlations among the sensoryscape, social interaction, and sense of home were significant: 0.35 < r < 0.49, p < . H4 was supported. The four paths were all significant: 0.22 < g < 0.68,, P < 0.01. Therefore, H1, H2, H3, and H5 in the major league setting were supported, 4.2 Minor League Context The structural model indicated that the sensoryscape, social interaction, and sense of home explained 70.5% of the variance in satisfaction with the Round Rock Express stadium experience; these four factors predicted 55% of the variance in spectatorsââ¬Ë intention to retum to the Round Rock Expressââ¬â¢ stadium. The correlations among the sensoryscape, social interaction, and sense of home were significant: 0.19 < r < 0.44, p < 0.01 H4 was supported. All the four paths between latent variables were significant: 0.17 < g < 0.15, p < 0.01. H1, H2, H3, and were supported. 5.0 Discussion The Sensoryscape scale , including 22-item, five-dimension scale is a reliable and valid instrument to measure fansââ¬â¢ stadium experience. The most significant factor affecting spectatorsââ¬Ë overall stadium satisfaction was the sensoryscape for both major and minor league contexts. Although the magnitude of the effect was much higher in the minor league context than in the major league context, social interaction had a positive impact on stadium satisfaction Spectatorsââ¬â¢ satisfaction is positively and meaningfully impacted by sense of home with the stadium experience in both major and minor-league context. This also offers suggestions for enhancing fansââ¬â¢ sense of the stadium as home: * First, marketers should find more ways for spectators to come into contact with the stadium and images of the stadium. * Further, sport teams can host more fantasy camps where fantasy camp participants can play with or have lessons from the teamââ¬â¢s players. It found that the correlation between the sensoryscape and social interaction in both contexts was similar in its magnitude, the correlation between social interaction and sense of home was much higher in the minor league context than in major league context, and the correlation between sensoryscape and sense of home was much higher in major league context than in major league context. 6.0 Limitations Future research should explore other ways in which fans use their five senses to experience the stadium, to continue to improve the Sensoryscape scale and seek to confirm the proposed model with data collected from major league sites, or to compare fansââ¬â¢ responses to the same facility via on-line and on-site methods. To this end, other contexts could be explored (e.g., college sport, individual sport settings such as golf and tennis, road races) 7.0 Conclusion The overall sensoryscape construct explained the most variance in spectatorsââ¬â¢ satisfaction with the stadium experience. This research suggests a new direction for experience marketing in sport that leverages each of the five senses. By cultivating the sensoryscape, facilitating social interaction, and providing a sense of home, sport consumers can have a more enjoyable and memorable game experience, regardless of the game outcome.
Monday, September 30, 2019
Elderly Abuse Essay
Lifespan stage and counseling-related problems. As part of being a human being, we are born and we grow old as time passes and then we die as life comes to an end. Part of human development is the stage of late adulthood. From the book ââ¬Å"Human Behavior in the Social Environment,â⬠by Jose B. Ashford and Craig Winston LeCroy, the years from age sixty until death are considered late adulthood. At this stage of life, there are many challenges that the elderly people face. Aging comes with the loss of being independent, age discrimination and diminished physical ability. During the aging process, there are also biological, emotional, intellectual, social and spiritual changes. Beside two other big challenges such as poverty and ageism, one of the biggest problems that elderly people face is elderly abuse when they are at the point in their lives where they are dependent of someone to provide supports for them. According to the American Psychological Association, an estimated 4 million older Americans are victims of physical, psychological or other forms of abuse and neglect. Many people who hear ââ¬Å"elder abuse and neglectâ⬠think about older people who live in nursing homes or older relatives who live all alone and donââ¬â¢t have visitors. Being part of the counseling program, it is important for counselors to know that majority of incidents of elder abuse do not happen in nursing homes or other residential settings, but rather takes place at their own home with their own spouses, children, siblings or relatives. Forms of elderly abuse to be aware of are physical abuse, verbal/psychological/emotional abuse, sexual abuse, financial exploitation and neglect. Elder abuse is often a very complex problem that is caused by many reasons such as cultural issues, stress, society and other factors. Elder abuse affects both older men and women from all socioeconomic groups, cultures, race s and ethnicities. Bio-psycho-social developmental themes Bio-psycho-social developmental themes affecting late adulthood is crucial inà understanding elderly abuse. During this developmental stage, there are lots of changes in the biological systems among this age group. Problems related to elderly physical health include gradual loss of bone mass, joints are more restricted, variety of foot problems, and arthritis which is known to affect many elderly people. Power and speed of muscle decrease as well as strength and endurance. There is a decline in hearing and vision impairment. Skin gets thin and dryer which make the skin more easily bruised and injured. Maintaining independence and health is very important in the success of someone who is in this stage of development. With the biology of aging, the elderly become physically frail which cause others to care for them sometimes resulting in mistreatment and abuse. Forms of elderly abuse that affect the individuals biologically are physical abuse and sexual abuse. Physical abuse ranges from getting slapped, shoved, beatings, kicking, pinching, burning, and getting restrained with ropes or chains. Giving inappropriate medications is also part of physical abuse. Sexual abuse among this age group ranges from inappropriate touching, forcing sexual contact, rape, sodomy and coerced nudity. It is the least reported type of elderly abuse. Sexual abuse also includes taking pictures and forcing an individual to look at pornography. These two forms of elder abuse usually cause physical problems such as signs of body bruises, bruises around genital areas, unexplained sexually transmitted diseases, untreated wounds, sprains, broken glasses and bloody underclothing. There are changes in the psychological system of this developmental stage that contributed to elderly abuse and mistreatment. Alzheimerââ¬â¢s disease is the most common form of dementia for aging individuals. Alzheimer is literally having memory loss which is common among individuals that are in their sixty and above. Cognitive impairment increases with age and dementia is usually one of the biggest problems that often refer to irreversible cognitive impairment that affects an individualââ¬â¢s memory, personality, and functioning. According to the Alzheimerââ¬â¢s Association, cognitive impairment can sometimes be discovered early in individuals. When individuals are not able to recall names, forgetting words, misplacing things, having memory loss, getting lost in own street or neighbor, not knowing or forgetting chore needs to be done, they may possibly be showing Alzheimerââ¬â¢s disease or other forms of dementia. Behavioral and emotional changes occur in people with Alzheimerââ¬â¢s disease. As the disease gets worsen, those with the disease will experience symptoms that include delusions, agitation, aggression and uncooperative with care. Alzheimer is a commonly known dementia disease in which there is no cure and it gets worse as it progresses. The risk of abuse increases in people with health issues such as dementia (Kohn and Verkoek-Oftedahl 2011). Verbal, emotional and psychological abuses are the common abuses that elderly individuals suffered from. Signs of emotional and psychological abuse are being upset, withdrawn, and unusual dementia-like behavior such as rocking and sucking. Name calling, intimidation, threatening, isolating the individual from families and friends are forms of verbal, emotional and psychological abuse. In late adulthood, the social dimension or support system becomes smaller. Majority of older adults have some family, while others do not. Family is the first line of support for older adults when they need care and assistance. Some older adults or elderly individuals often live with their children including grandchildren, while others live with their spouses. It is important to know that elderly abuse is often caused by family members and the least likely to be reported. For those that do not have family and are dependent for care, they are often live in adult residential homes or care facilities where they only people they interact with are the staffs within those settings. Elderly abuse is sometimes caused by individuals working at the care homes. Some individuals of this population experience loneliness and isolation. When an individual is isolated for no apparent reason, it is sometimes can be part of elderly abuse. Counseling Practice: Assess and Strategy Elderly abuse is often the result of certain societal attitudes that contribute to the violence and discrimination against older people. From the American Psychological Association, such factors that contribute to elderly abuse include the devaluation of and lack of respect for older adults and the societyââ¬â¢s belief that what goes on in the home is a private ââ¬Å"family matter.â⬠When societal views regarding older people as insignificant, it results in failure to recognize the importance of assuring support, dignity and nonabusive life circumstances for every older individual. When people outside of the family observe or suspect abuse, they may fail to intervene because they believe that it is a family problem and is none of theirà problems or they might be afraid that they are dealing with a private matter. Also, the feeling of shame and embarrassment might often make it difficult for older persons or even family members to report and reveal the abuse because they do nââ¬â¢t want others to know that such events are occurring in their families. Counselors need to take into consideration of certain cultural values, beliefs and traditions that influence the family dynamics and intergenerational relationships. These differences can make the situations difficult to distinguish from abuse or neglect. One big problem is older individuals from ethnic minorities or immigrants that do not speak English and have language barriers, financial or emotional dependence that prevent them from seeking or willingness to report abuse. It is important that anyone who works with older people in potentially abusive situations need to be sensitive to cultural differences and intervene accordingly as well as not to ignore signs of abuse. To prevent elderly abuse, counseling for behavioral or personal problems in the family can be helpful. Treating family members with substance abuse can prevent violence against aging adults in the households. In some cases, it may be a best interest to have the older individuals move to a different safer setting or having the older individuals live in nursing home if adult children are not equipped emotionally and physically to support and handle the responsibility of caring for an elderly person. When suspected of elderly abuse, counselors or any other related mental health professionals are mandated to report elderly abuse to adult protective services as required by laws. It is also important not let fear prevent you from reporting any suspicions of abuse taking place. It is important to know that someoneââ¬â¢s life can be saved from further harms including death. People in their late adulthood deserve to be treated with respect and dignity. They are our parents, grandparents and love ones who deserve good care and love as they have reached the full stage of their lives. Cited Page Ashford, J. B., LeCroy, C. W., & Lortie, K. L. (2010). Human behavior in the social environment: a multidimensional perspective (4th ed.). Australia: Brooks/Cole, Cengage Learning. Elder Abuse and Neglect: In Search of Solutions. (n.d.). http://www.apa.org. Retrieved November 16, 2013, from http://www.apa.org/pi/aging/resources/guides/elder-abuse.aspx Kohn, R., & Verhoek-Oftedahl, W. (2011). Caregiving and Elder Abuse. Medicine & Health Rhode Island, 94(2), 47ââ¬â49. OpenStax College. (2013, July 29). Challenges Facing the Elderly. Retrieved from the Connexions Web site: http://cnx.org/content/m42880/1.4/ Resources Two Current Book References Glicken, M. D. (2009). Evidence-based counseling and psychotherapy for an aging population. Amsterdam: Academic. This book is a practical guide for advanced students, social workers, clinicians or anyone in the mental field that work with elderly clients. It covers the most effective evidence-based practices for assessment and treatment of elderly clients. Each chapter of the book directly addresses different range of conditions and disorders that are the most common for the elderly population such as social isolation, elder abuse and neglect, depression, anxiety disorders, terminal illnesses, dementias and so forth. It also prepares readers for conditions that they will encounter in the real world even working with or interacting with the elderly population. Wilson, G. (2000). Understanding old age critical and global perspectives. London: Sage. This book is about understanding old age or the elderly population. It gives readers a wide range of issues and policies on ageing. It provides many theoretical perspectives on ageing in different societies, the trends involving aging adults and what roles should be taken by older people including those who interact with this population. The book explores migration, different health issues, pensions, the structure of family and institutional care as well as it also touches based on elderly abuse. This book is essential for students, nurses, social work, counselors and those who want further understanding of the older population in our society. Journal Article Thompson, H., & Priest, R. (2005). Elder Abuse and Neglect: Considerationsà for Mental Health Practitioners. Adultspan Journal, 4(2), 116-128. According to the authors, elder abused is largely an unrecognized problem in the United States and is often untreated. Elder abuse and neglect is so prevalence, that not all incidents are reported. By 2030, the elderly population of late adulthood will double and it is important for mental health practitioners to be aware of intervention, different strategies, consequences, laws and the risk factors that contributed to elder abuse when working with clients. The article addresses the different types of elderly abuse and states real life problems that mental health practitioners including counselors will encounter when working with the population. Educational Internet Website National Center on Elder Abuse (NCEA) www.ncea.aoa.gov The National Center on Elder Abuse or NCEA is directed by the U.S. Administration on Aging. According to the mission of The National Center on Elder Abuse, it is a resource for policy makers, social service and health care practitioners, the justice system, researchers, advocates, and families. The site has prevention strategies and different intervention partners that are good for different work fields such as for those working with older people in the social services, APS, Ombudsman and etcâ⬠¦ It provides many different practices that are utilized in different states throughout the United States. Local Referral Source Department of Health and Human Services, Ombudsman Program 7001 A East Parkway Sacramento, CA 95823 Telephone: (916) 875-2000 The Office of Ombudsman provide information, answer questions and resources to address issues. The Office of Ombudsman protects and defends a citizenââ¬â¢s rights.
Sunday, September 29, 2019
Performance and Value in Business in Relation to Religion Essay
Itââ¬â¢s commonly known that Christians use the Bible as a guide to salvation and to assist in having a stable loving family and home life. However, the Bible is far more useful than many imagine. The Bible is also a resource for the workplace. The first day on the job is often stressful; however, the Bible provides comfort with Psalm 23, ââ¬Å"The Lord is my shepherdâ⬠¦Ã¢â¬ (NIV) Besides comfort, the Bible is a guide to proper performance in the workplace. Along with performance is value, and both are important in business. Managers should not increase a firmââ¬â¢s value or performance by treating employees harshly (Brealey et. al., p.14). They should act without vain conceit or selfish ambition, but with humility (Phil. 2:3). The value of a company is increased by the performance of the manager(s), and this is accomplished by meeting business standards, complying with all laws, tax codes, and paying debts on time (Rom. 13:1) (Mat. 22:17) (Rom. 13:7). Managers that are successful have built a trust with employees and other business partners which further enhance performance and increase a companyââ¬â¢s value by creating long term working relationships (Brealey et. al., p. 15). Teaching others that you can be trusted serves to build profits and trusting in the Lord is essential (Tit. 2:10) (Tit. 3:8). Oneââ¬â¢s own belief in Christianity and using its valuable lessons as a guide to life is great, but what if people began to integrate it in business as a regular practice? This question was posed by Laura Nash in the article where she was interviewed. She is a senior research fellow at Harvard Business School (Lagace 2001). Understanding religion in todayââ¬â¢s business is critical because you may win contracts with Buddhist and Muslims and feel the underlying religious current. Managers need to understand that a religious uprising in India can affect their plants operation there. Managing a business creates stress with others that can lead to poor interactions even hate and greed may develop. A religion based on love such as Christianity to work as a spiritual anchor and ensure best business practices (Lagace 2001).
Saturday, September 28, 2019
Marketing E-Learning Services Essay
Synopsis: DigitalThink is breaking the mold of traditional classroom-based training by offering technology-based instruction to Global 2000 companies for their employees, managers, and customers. Trainees learn the material they need through interactive programs deployed to them by CD, company intranet, or Internet browser instead of in a centralized classroom with a live instructor. DigitalThinkââ¬â¢s methods have been shown to compress training time by as much as 50%, and reduce the cost of development, maintenance, and delivery by 64%. Answer the following discussion questions submit to the Discussion Question Forum. 1. What are (a) the advantages and (b) the disadvantages of DigitalThinkââ¬â¢s technology-based instruction over conventional classroom-based educational services? a) Advantages. Learning can be personalized for a variety of skill levels, which puts the learner, not the presenter, in charge of the learning process, lets the learner go at his/her own pace, and saves the company time and money. Technology-based instruction (TBI) has been shown to compress training time by as much as 50% and reduce the cost of development, maintenance, and delivery by 64%. Some specific advantages are: Instant, global development and updates. Convenientââ¬âanytime, anywhere access. Self-paced format accommodates all levels and schedules. More measurable than other forms of learning and training. Does not require time away from the office, customer engagements, or sales calls. Consistency of message (everyone gets the same information in the same way). Faster sales ramp-up time for new products. Higher completion rates. Engaging and interactive learning environment. Simulations allow learners to test their skills in a safe, non-threatening environment. Minimal technology requirements (Internet-connected computer and browser). b) Disadvantages. Does not have the social interaction with the other trainees that typically occurs when using centralized classroom-based training and facing the challenges presented by being a change agent in a well-established area like education. 2. Given your answer to question 1 above, (a) what are the key criteria DigitalThink should use in identifying prospective customers for its service, (b) what market segments meet your criteria, and (c) what are possible sales objections these segments might have that you have to address? a) Criteria ââ¬â Criteria include having: Trainees with a variety of skill levels when they enter the organization, being geographically dispersed. New employees enter the company on an almost consistent basis through growth or turnover. The information that the employees need to know being process-based information. Immediate and specific feedback being important in the training. b) Market Segments ââ¬â Some promising market segments that meet these criteria are high-technology business, chain retailors, financial services, health care, and government. c) Sales Objectives ââ¬â The critical sales objectives that need to be overcome are cost, rate of change, what to do with the existing trainers, and ââ¬Å"we donââ¬â¢t do that here.â⬠Companies are worried that a) TBI will cost too much to develop, b) consistent changes within the company, industry and business environment will make the training program obsolete quickly. Companies are not sure what new function their subject matter experts who use the train with workforce can now perform, and they can have a negative attitude towards anything that is different from what has been successful in the past. Because e-learning is seen as so new, managers among DigitalThinkââ¬â¢s prospective customers are often concerned about how their employees willà respond to this new, nontraditional training method. 3. Suppose a large international hotel chain asks DigitalThink to make a proposal to train its thousands of front desk clerks and receptionists. (a) How would you design an e-learning program to train them how to check in a customer? (b) How can DigitalThink demonstrate the points of difference or benefits to the hotel chain of its technology-based instruction to obtain a contract to design an e-learning program? a) The program would be designed so that the clerks and receptionists can access it during the day (for 1-2 hour periods) where they would be simulated work sessions where they would be interacting with customer. For example the receptionist would be taught the policies of the hotel, the procedures required to check in a guest, then they would be able to test their knowledge in the simulations. In addition, Digitalthink could include a mentor available as part of the program to do a webinar (software as a service). b) The ease of use of a e learning program are the main benefit. The technology based program can be accessed on demand when front desk clerks are available. Employees probably have a busy schedule so the program would be concise and comprehensive. If I was on the Digital think team I would stress the difference between our programs is that we are compact and will save the company money and time spent to educate their workforce in a flexible amount of time.
Friday, September 27, 2019
Tobacco, Alcohol, Drugs and Prostitution Essay Example | Topics and Well Written Essays - 500 words
Tobacco, Alcohol, Drugs and Prostitution - Essay Example Several other drugs like cocaine affect work performance, particularly in decision-making, which directly affect production. Mike: Addressing the negative impacts of alcohol, Tobacco, drugs, and prostitution may not be a satisfying step because these aspects too have a role in improving the economy. Guell Robert argues in his book that despite the critics, the fundamentals of the world economy evolve very gradually. Currently, employment in the whole world goes on rising. Thus, the investment inferences of this are to seek for some secure, high yield investment opportunities. When the economy bottoms out, people can invest in food, energy, drinks, drugs, in entertainment elements, and emerging market countries as they bet against the dollar. John sides with Mike that regardless of the status of prostitution, whether legal or illegal, or where it is physically located, that is massage parlor, home, hotel, strip pub, or street, prostitution is probably similar to alcohol and other drugs since it will continue being in existance, be it legal or illegal. In fact, some research indicates that legalizing and standardizing prostitution can help to reduce HIV/AIDS infections. Guel argues that though it may not sound realistic to argue that prostitution somehow relates to the economy of a nation, it is true according to studies. Peter: From the four mentioned aspects, prostitution is the largest element of the entertainment industry worldwide. In 1994, this industry made over $30 billion in Southeast Asian states alone; Thailand, Malaysia, Indonesia, and Philippines. The International Labor Organization study shows that Thailand alone generated $22-24 billion incomes. Surprisingly, these four nations only make 6.1% of the world population (Guell 176). If prostitution was practiced at a similar rate per capita in the entire globe, revenues would add up to 360%billion from the year 1994, and most likely, they could have grown since then. Jack agreed with
Thursday, September 26, 2019
Crisis communications- Honda Recall Research Paper
Crisis communications- Honda Recall - Research Paper Example It is vital to note that business apologizes differ from personal apologies because business apologizes are given in order to retain clients, customers and business relationships (Meiners, Ringleb & Edwards, 2008). A business apology is given to customers regardless of whether the error or mistake was preventable or not. In this case, the business apology will be given in writing through social media platforms such as Facebook and Twitter, and verbally, through YouTube and television advertisements. Honda should follow strategic steps in providing its apologies to its customers. The first step is monitoring the presence of Hondaââ¬â¢s products in the market and social media platforms. The second step is the engagement of customers and product reviewers immediately. In the apology, Honda should be honest and assume responsibility for its shortcomings. Most importantly, Honda should learn from its mistakes (Meiners, Ringleb & Edwards, 2008). The first thing that Honda should do before offering its apologies is to study or monitor its presence in the market and social platforms. In order to respond to the issue appropriately, Honda should be aware of the reviews provided by its clients and industry analysts. Once the firm has studied its presence and customer perceptions, it should apologize appropriately, based on the issues raised by the customers. This takes the firm to the next step, which is engagement with customers. Engaging with customers will enable Honda to obtain con structive feedback. Social media provides ideal platforms for offering apologizes. Social media such as Facebook, Twitter and YouTube have combined audiences of approximately 1 billion people on a daily basis (Meiners, Ringleb & Edwards, 2008). The apology message should focus on customer satisfaction and the firmââ¬â¢s shortcoming. Honda should know the right time to offer its apology. The
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