Logistics and supply chain management Essay Example | Topics and Well Written Essays - 1500 words

Logistics and supply chain management - Essay Example Vulnerability of organisational logistics process and SCM resilience Analysis Vulnerability in organisational logistics processes needs to be tackled to make business functions lean, flexible and responsive. Companies are immensely dependent on each other and are vulnerable in increasingly integrated supply chains. The time and relationship dependencies are significant to manage vulnerabilities (Svensson, 2002). The time and relationship dependencies between two companies in the supply chain network can be described through the interactional model of Hakansson. Dependence of companies cannot be easily constructed until their functioning is performed to check their assumed time and relationship dependencies towards their suppliers and customers. The functionality process of the dependence construct has turned a bit with the research performed by Hammarkvist et al. (1982)) and Mattsson (2000)). There have been five dependency dimensions identified by Hammarkvist et al. (1982)), which a re: 1. Technical Dependence. It happens when two companies sell compatible products and adjust their business functions with each other in technical way. ... 3. Knowledge Dependence. It is related to the communication process between two organisations, gaining from the strengths and weaknesses of each other. This interaction helps in finding ways of resolving issues. With regard to this dimension, we can say that Seal Honey used this dependency appreciatively by engaging supermarkets as point-of-sales and realised increased sales. 4. Social Dependence. It is related to increased communication between two companies because of individual level contacts. It means that social environment and increased compatibility level between the executives of two companies create an impact on their business functions. Again, Seal Honey was able to use its contacts to sell its products through superstores and leverage from this dependency. Economical/Judicial Dependence. This is related greatly to the formal written format of depending, entered into by the companies themselves to strengthen their dependence of business functions in the economical and judic ious way. Case studies on both the companies do not indicate that they have entered into any such formal contract with their suppliers to comment on this dependency of the Seal Honey and Fresh Mart (Svensson, 2002). Mattsson has added two extra dimensions to the list of Hammarkvist et al.’s, namely: 1. Market Dependence. It is related to a company’s reputation and ranking that might have a positive impact on the other company’s reputation and ranking. It can also enhance the brand value of the other company in the market. Of course, both the companies are leading players in grocery market and dependent on market forces to a great extent as dealing in perishable goods. 2. IT Dependence. When the two companies follow the same IT

Marketing and Consumers Priorities Essay Example | Topics and Well Written Essays - 1000 words

Marketing and Consumers Priorities - Essay Example I can get the information regarding new courses as well as happenings and I can contact my overseas friends through e-mail. I can use the computer for chatting with my friends. I know the information and news through websites. I use the computer and it's accessories to see the news papers and news portals and scan as well as download the required images and content. Using a printer I can take printouts of the content I need for my job. I can keep myself and my company connected to different news agencies so that they keep us update with the latest news. I can design a greeting card of my own in my computer and hence I can use it for commercial purposes. With the computer we can do the audio, video mixing and get the compact discs and DVDs of my own. Reading books through internet can help in reducing the burden of purchasing them though we cannot avoid the purchasing of all the books. Being connected with libraries and universities, one can get access to lot of amount of literature t hrough electronic libraries. The brand of the computer I have brought is Compaq and the printer belongs to Hewlett Packard. The scanner also belongs to Hewlett Packard. ... The needs of other customers differ from that of mine and they differ in case of personal use as well as commercial ones. They use the same computer to produce some advanced and innovative products and they develop the business through computerizing their activities. For example, the banking sector, telecommunications, travelling and tourism, medical sector, Video games, washing machines, aero planes, cruise services, planning and scheduling, weather analysis also find applications with computers and accessories. For Example a tour operator uses the computer for reservations and booking of hotel rooms, train, and aeroplane tickets through computer. The telecommunication sector is also utilizing the computerized and now a days the presence of number of telephone operators created a competition between them to provide different services to the people. Internet service providers, internet cafes use the computers for amusement like video games as well as for other purposes. Bankers utili ze computers for their daily banking activities. By using computers they need not to refer the big ledgers and registers and this reduces their work burden and saves time. Bankers can know all details of customers by a click of a mouse. Money can be transferred from one account to another without any trouble. The ATM network of the banks works the basis of computers and other electronic appliances. Every industry is using computerization for developing knowledge and to improve their business. The automatic washing machines also work with the help of computerized mechanism (Buzzle.com, 2009). The Needs of the Customers who buy Other Products from the Same Manufacturer I have bought a desktop from Compaq and some other customers may buy a note book or laptop